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Our Calling

that is our success.

When someone comes back to dock with an uncontrollable grin,

Because we know that look.
It's exactly how we feel about sailing.

Jeff Farwell, former co-owner of Ambassatours Gray Line & Murphy's on the Water, made a lifestyle change in 2017. He decided to shift his focus entirely to the guest experience.  His knowledge of the tourism industry and shifting needs of the customer led him to invest in a new sailing product for the Halifax waterfront. The J Farwell is a 45' sailing yacht that is modern, luxurious and so much fun to sail.


To facilitate the company’s continued growth, Jeff welcomed Sarah Godin as equity partner and President in 2021. Together, they have over 30 years' experience in tourism management in Nova Scotia.

“I admired Sarah’s deep dedication to, and passion for, creating premium guest experiences back in 2013 when, as Owner and CEO of Murphy’s, I hired her for marketing,” said Farwell, “Nine years later, Sarah has become one of the country’s top tour innovators – we’re delighted to be working together again during this exciting time in our company’s evolution.”


In their first year together, Jeff and Sarah are proud to have secured the spot as Trip Advisor's #1 boat tour in Halifax. Their sole purpose with the J Farwell is to share their love of being on the water with others. 

Now for 2022, they are thrilled to be growing their fleet with the addition of a 50' Catamaran, the Reverie. "We are so proud that our brand has become synonymous with adventure, quality and luxury. We were no longer able to meet the demands for those sailing experiences with our flagship yacht, so we knew it was the right time to bring the Reverie to Halifax," said Farwell. 


J Farwell Sailing values social, environmental and economic sustainability, and strive for our business operations to balance the three. We commit to...

  • investing in our crew's personal and professional development through mentorship.

  • creating a culture where employees and customers know they are safe, valued, and  able to be themselves.

  • supporting the growth and wellbeing of our community by removing barriers to access sailing.

  • reducing use of fossil fuels by using wind and solar power at every opportunity.